Search Engine Optimization or SEO is a complex process that has a number of different types. All SEO types have the same goal: To optimize a website for greater visibility in search engines.
In this post you will learn the different types of SEO and what SEO techniques are applicable for each type.
Types of SEO
Let’s start with a quick definition of what is SEO.
SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms.
At the beginning (think early 2000), SEO was simple but over the years the whole SEO process has become complex.
When optimizing a website for search engines, you have to consider hundreds of rules to satisfy the various search engine ranking factors and at the same time keep your users happy.
To make it easier to handle, the SEO industry has come with different types of SEO. Each type is responsible for a number of SEO rules.
What is important to understand is that these subsets of SEO are not a different process, it’s just a way of breaking down a complicated process in several smaller processes that are easier to manage.
So, the various SEO types are:
- Technical SEO
- On-Page SEO
- Content SEO
- Off-Page SEO
- Local SEO
- Mobile SEO
- eCommerce SEO
The most important are Technical, On Page and Off Page SEO as shown in the diagram below.