What does an SEO company do?
An SEO company is a business that specializes in search engine optimization (SEO) services. SEO is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) through various techniques and strategies.
SEO companies typically offer a range of services aimed at improving a website's SEO performance, including:
On-page optimization: This involves optimizing the content and structure of a website to improve its relevance to specific keywords and phrases, as well as its overall user experience.
Off-page optimization: This involves building backlinks and promoting a website's content through external channels, such as social media and guest posting.
Technical SEO: This involves optimizing a website's technical elements, such as site speed, mobile responsiveness, and crawlability, to ensure that search engines can easily access and understand its content.
Local SEO: This involves optimizing a website for local search queries, such as "plumbers near me," to improve its visibility in local search results.
Keyword research: This involves identifying relevant keywords and phrases that people are searching for in order to target them with relevant content.
Analytics and reporting: This involves monitoring and analyzing a website's performance using tools such as Google Analytics, and providing regular reports to clients on their SEO performance and progress.
Overall, an SEO company can help businesses improve their online visibility, attract more traffic, and ultimately generate more leads and sales.